In a blender add the veggie stock, tomatoes, onion, cilantro, cumin, sea salt, and vegan cheese (optional.) The mixture can remain a bit rough, it doesn’t need to be perfectly blended at all.
Heat avocado oil in a wide pan. While it’s heating, wash your rice well then add to the pan on a medium heat. Stir every minute or so until the rice turns a light golden brown.
Pour the blended mixture over the rice and cover. You will cook the rice as if you’re cooking regular rice, it will just take longer. Stir every so often, but for the most part you can let it heat on a medium-low heat.
Once the rice has soaked up all the liquid, check to make sure the rice is soft. If it’s still a bit chewy, add in water by the 1/2 cup until the rice is at the perfect consistency.